a company's values or core values concern
It’s no secret that corporate culture is linked to long-term sustainability and success for any business. As an HR professional, it’s your responsibility to help improve company culture and create an environment cultivated by a company’s values or core values concern.   HR leaders are the ultimate company “Influencers”, having the greatest impact within a company to reinforce its values.  

Discover how these trending core values help to foster positive corporate culture and how you can help to reinforce these values as an HR rock star.

Transparent and open communication between leaders and employees

When defining company culture, involve everyone in all departments in the discussion and building process. Values matter at every level of the corporate totem pole. This degree of transparency will open positive pathways of communication between employees, management and top-level execs.

Transparent and good communication results in:

  • A more productive and talented workforce
  • An increase in employee engagement
  • A better understanding of employees talents and skills
  • More strategic team building
  • Easier mitigation and conflict resolution

Improve your review process with greater transparency>>

The power of positivity

Eliminate fear factor tactics and encourage company leaders to foster an environment that empowers employees to take risks and learn from their mistakes. Create a workplace environment where people look forward to spending time.

Positive energy is contagious and helps to:

  • Reduce overall stress in the workplace
  • Increases productivity levels of employees
  • Improves teamwork
  • Increases approachability of people in leadership roles
  • Embrace the “open door policy”
  • Encourage employees to take ownership of their respective roles
  • Welcomes the opportunity for creative ideas and solutions
  • Brings ease to the decision-making process
  • Decrease employee turnover

A positive work environment will not only improve overall corporate culture but will help to attract quality talent.

Discover how you can help reinforce these core values in our FREE Corporate Culture guide >>

Practice what you preach

All departments must be committed to strengthening culture and it starts with you. A key role for HR is to nurture that commitment. It begins by encouraging leaders to set the tone throughout the entire organization. For a culture to thrive it’s necessary that everyone’s on board and shares a similar set of a company’s values or core values concern, at home and at the workplace.  A great way to reinforce and maintain this commitment to culture is to integrate core values into management and employee training programs and your hiring process.

Walk the talk

It’s often said, you attract what you are, not what you want. Being a good role model while coaching other company leaders to structure their management processes around a company’s values or core values concern, will help to increase employee retention and promote sustainability. Thus, attracting quality talent that embodies your company’s core values.

Work-life balance

Encourage employees to adopt a work-life balance by implementing policies and procedures, such as flex schedules, paid time off (PTO), incentives for extra PTO, company-sponsored off-site activities and encourage “unplug” time after work hours. According to Forbes, a flexible work environment helps boost overall workplace morale and has been proven to decrease stress levels. In a poll taken by Small Biz Trends, 69% of employees say that employers should offer flexible schedules. Making time for self-care ultimately increases productivity levels and work quality. Quality life and quality work go hand-in-hand.


Integrity is the backbone of a strong corporate culture. An open and honest workplace leads to effective and lasting relationships within the organization. It’s your job as an HR professional to create and promote a culture of integrity company-wide. Remember, honesty is always the best policy and the gateway for building trust amongst employees.

Core values should shape your company and employees, not just be words written on a paper or left forgotten on your website. Part of your role as an HR leader is to foster your company values to promote the wonderful results we’ve discussed above, but it can be a hard task to focus on when there is so much other work to be done. Let Corban OneSource’s customized HR support services take care of the increasingly complex admin work so you can focus on what really matters.  We specialize in companies with 75 to 6,000 employees.