How to Use Facebook to Attract Top Talent

Your Facebook Business Page isn’t just for customers and clients. Use it as a tool to attract potential employees. Here are a few tips on how to use Facebook to showcase company culture and communicate who you are to future employees.

Facebook Business Basics

During the job search process, potential employees are doing their own research and due diligence on the companies they wish to work for. Job seekers not only view a company’s website but also explore their social platforms. Your business page (you have one, right?) should reflect everything that makes your organization a great place to work.

Laptop opened up to Facebook

Showcase Company Culture

Company culture is more important than ever in the modern workplace. It’s a proven contributor to attracting better talent and contributes to lower turnover rates. It’s important to highlight your company culture on your Facebook Business Page by frequently posting authentic and engaging images, videos, and content.

Download Our Guide To Building a Better Corporate Culture >>

What Should You Post on Facebook?

Your posts should consistently communicate who you are, reflect your core values, and highlight your culture. Above all, they should provide value to the reader (value doesn’t mean always promoting your own business). Create content that defines you as the leader in your industry. Industry leaders attract potential customers and better talent.

Not sure what to post? Here are a few suggestions:

  • Promote a job opening
  • Share your blog posts
  • A reward or recognition your company has received (brag-worthy)
  • News coverage or media mentions
  • A great review on Glassdoor
  • Update followers with pictures and video from activities that demonstrate your culture and the camaraderie between employees
  • Company events or fundraisers
  • Have you invested in an aesthetically beautiful workspace? Showcase your space on your page

Leverage Facebook Messenger to Connect With Prospects in Real Time

Facebook Messenger Chatbots can help answer frequently asked questions by customers and can be a powerful tool when it comes to immediately responding to job seekers.

Chatbot Auto Response examples:

  • Are you hiring?

Insert Auto Response that includes a list of open positions with a link to job descriptions

  • How can I apply?

Insert Auto Response and a brief response with a link to the application page

Don’t be intimidated by the idea of setting up your own artificial intelligence. Facebook makes it easy to get a Chatbot set up so that you can quickly direct job seekers to your careers page.

Remember, job seekers want to know as much about your organization as possible. Facebook is one of the best ways you can give them an authentic look at what it’s like to be a member of your team. As you put together your editorial calendar, keep this important audience in mind.