Excerpt from the Guide:

What sets companies like Google, Salesforce, and Hyatt apart from the rest? These companies are regularly named at the top of lists as the best companies to work for.
Experts cite stories of companies offering unique benefits, clear training programs, and
perks like snacks and nap areas to highlight what sets these employers apart from the rest.
But the best employers don’t always need to stock Doritos in the break room or host
company kickball tournaments to appease their employees. The best companies have a
clear and healthy culture that employees respond to.
When you have a thriving company culture, your employees will pay you back for your efforts. Here is why you need to invest in your overall culture and a list of concrete steps
you can take today to support your workforce.

Why Should You Invest in Your Corporate Culture?
There is a clear business case for investing in your company culture. The more engaged
and happy your employees are in their workplace, the more likely they are to produce.
One study at the University of Warwick found that happy employees were 12
percent more productive than the average worker, while unhappy employees
were 10 percent less productive than average.
Another study from the New Century Financial Corporation found that disengaged employees produce 28 percent less revenue than those who are engaged.

Your investment in a healthy culture can produce a clear ROI to your brand, as long as you know what to look for and what to measure. Outside of productivity, there are multiple other reasons why you should care about the company culture in your office and take steps to improve it. The benefits of a positive company culture start the day a prospective employee walks in for an interview and extends through their last day at the firm.

Download the entire PDF to the Leaders Guide to Corporate Culture